Motivational speaker and author
Richard Asomugha
London-based motivational speaker, mentor and the author of Mindset Transmutation — a practical book on confidence, motivation and taking action on your dreams.
About
The work, and the story behind it
Richard Asomugha is a London-based motivational speaker, mentor and the creator of Mindset Transmutation. For more than a decade he has taken his Greatness Schools Tour into schools in disadvantaged communities, sharing the stage with guests such as Krept and Konan, Tinie Tempah and Stormzy. He has delivered sessions for brands including Red Bull and the Virgin Group, coached hundreds of young people through Barclays LifeSkills, and coached Harrods' management and leadership on mindset, motivation and public speaking alongside Steve McDermott, three-time European Motivational Speaker of the Year. Raised as a teenager by his father, he went from sleeping on the floor of a single room to the boardroom, by way of depression, addiction and an injury that ended his basketball dreams. He discovered his gift for speaking through Jack Petchey's Speak Out Challenge, after his English teacher refused to let him sit it out. Today he also mentors people rebuilding their lives after challenges and setbacks.
The book
Mindset Transmutation
Boost Confidence, Motivation and Drive To Take Actions on Your Dreams
Mindset Transmutation is a practical self-development book built around a three-step formula Richard discovered on the worst day of his adult life: Acknowledge how you feel; Affirm how you want to feel; Shift your physiology to match. The sequence takes about ninety seconds. Circumstances may not change in that time. The reader’s state can.
This is not a book to finish and leave on a shelf. Every chapter gives a 60-second Try It Now action and a Transmute It exercise. Inside are 22 principles in five parts — The Shift, The Vision, The Action, The Resilience and The Expansion — plus a Transmutation Scorecard, a 30-day plan, journal templates, a 90-day reset, and a discussion guide for teams, schools and book clubs. The tools work when they are used, and they work alongside professional support, not instead of it.
Buy on Amazon UKSpeaking
Sessions for brands, leadership teams and schools
Richard has delivered sessions for Red Bull, Virgin, Harrods and Barclays. He has coached hundreds of young people through Barclays LifeSkills, and coached Harrods’ management and leadership on mindset, motivation and public speaking alongside Steve McDermott, three-time European Motivational Speaker of the Year.
- Red Bull
- Virgin
- Harrods
- Barclays
“Richard came down to talk to us about a Mindset Transmutation experience, and it was one of the best sessions we’ve had here at Red Bull. The energy he brought to the team, the engagement—they were hanging on his every word. It really was a great experience for me personally but also for the whole team.”
Greatness Schools Tour
More than a decade in school halls
For more than a decade Richard has taken his Greatness Schools Tour into schools in disadvantaged communities, sharing the stage with guests such as Krept and Konan, Tinie Tempah and Stormzy.
On 7 February 2025 he was the speaker at an all-school assembly at Ark Evelyn Grace Academy in Brixton, alongside Krept and Konan and the Mayor of Lambeth, Councillor John-Paul Ennis. The school and Brixton Buzz reported that more than 400 students took part.
Contact
Start a conversation
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